Terms of Service

These Terms of Service ("Terms") form a binding agreement between you and SiteRing AI Ltd ("SiteRing", "we", "us"), a company registered in the United Kingdom. By creating an account, completing our onboarding form, or using our service in any way, you accept these Terms.

If you are accepting on behalf of a business, you confirm you have authority to bind that business to these Terms.

SiteRing AI provides an AI-powered telephone receptionist service for UK trade businesses. The service includes:

1. A dedicated UK phone number, provisioned through our carrier partner Twilio, that answers calls on behalf of your business.
2. AI call handling: greeting callers, capturing job details, classifying urgency, and sending you alerts and transcripts.
3. A dashboard where you can review call logs, messages and settings.

We aim for continuous availability but do not promise uninterrupted service. The service depends on third parties (including telephony, speech and AI providers), and outages outside our control may occur.

When you sign up we issue you a unique Client ID. Your Client ID (and the session it creates) is the credential for your dashboard. Keep it confidential: anyone with it can view your call logs. Tell us immediately if you believe it has been compromised.

You must give accurate, current information during onboarding — including your legal name, business details and address — because UK telecoms regulation requires our carrier to verify who each number is issued to. You confirm any documents you upload are genuine and belong to you.

The service is billed as a monthly subscription (currently £150 per month) including 500 minutes of call handling per billing period. Usage beyond the included minutes is billed per minute (currently £0.10 per minute). Prices exclude VAT where applicable.

Payments are processed by our payment provider. If a payment fails, your subscription may be suspended or cancelled. We may change prices on renewal with at least 30 days' notice.

Money-back guarantee: if you are not satisfied within the first 30 days of a paid subscription, tell us and we will refund that month's subscription fee.

You agree not to use the service to:

• break any applicable law or regulation;
• harass, threaten or deceive callers, or use the numbers for spam, robocalls or unsolicited marketing in breach of UK law;
• impersonate another person or business, or misrepresent who calls are being answered by when asked directly;
• upload documents or content you do not have the right to use, or attempt to obtain phone numbers through fraudulent verification.

We may suspend numbers or accounts that breach this section, where required by law, or where a carrier (such as Twilio) requires it.

Calls are answered by an automated AI system, not a human being. The AI aims to reflect the business details, hours, services and instructions you configure, but it can make mistakes. You are responsible for reviewing and correcting your receptionist settings, and for how you act on the information it captures.

The AI will not invent prices, availability or promises beyond what you configure, but you should not treat its transcripts as a verbatim or legally binding record of a conversation.

You retain ownership of the business information, instructions and documents you provide ("Your Content"). You grant us a limited licence to use Your Content solely to operate the service for you — for example, to brief the AI receptionist and to satisfy carrier verification requirements.

Call recordings and transcripts involving your callers are processed as described in our Privacy Policy.

Nothing in these Terms excludes liability for death or personal injury caused by negligence, fraud, or anything else that cannot lawfully be excluded.

Subject to that, the service is provided "as is" and we are not liable for indirect or consequential loss, including lost profits, lost business, or missed calls or messages. Our total liability arising out of or in connection with the service is limited to the greater of (a) the fees you paid us in the 12 months before the event giving rise to the claim, or (b) £150.

Subscriptions renew monthly until cancelled. You may cancel at any time from your dashboard or by contacting us; cancellation takes effect at the end of the current billing period.

Your dedicated number is leased as part of the service. After cancellation we may release or reclaim the number. If you want to keep it, ask us about porting it away before you cancel — porting is subject to your new carrier's requirements and any regulatory constraints on the number.

We may update these Terms from time to time. The current version is always on this page with its last-updated date. If a change is material we will notify account holders by email at least 14 days before it takes effect. Continuing to use the service after that date means you accept the updated Terms.

These Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction — unless you are in Scotland or Northern Ireland, where your local courts have jurisdiction.

Questions? Email legal@sitering.ai or write to SiteRing AI Ltd, United Kingdom.